5 shareholder companies each hold 20% ownership in APL Cartons (Pty) Ltd. They are:

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• Ceres Fruit Growers (CFG)

• Goede Hoop Citrus (GHC)

• Kromco

• Sundays River Citrus Company (SRCC)

• Two-a-Day (TAD)

 

These shareholders are growers, packers and exporters of fresh fruit - citrus, apples and pears. With their linkages backward and forward into the agri and food value chain, they have a large social footprint and the potential to contribute greatly to empowerment and social upliftment in their sector and geographical areas.

 

Each shareholder company has a network of primary producers as their own shareholders and growers. Therefore they have linkages from the farmland and orchards right through to the markets and consumers on the other side. This economic model lends itself to sustainable transformation projects in different areas of the value chain. 

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Being mindful of our history of land dispossession, APL Cartons and its shareholders have undertaken to bring about transformation in land ownership patterns to increase black ownership of agricultural land. These pages aim to tell the stories of empowerment and upliftment that is part and parcel of the business of these grower-packer-exporter companies that have such a powerful impact on the fruit industry of South Africa.

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By virtue of its footprint throughout the fruit value chain, APL enables the fruit growers, who are shareholders too, to farm more economically, leading to greater net farm income. A shareholder in any of the pack houses automatically benefits from the fact that the pack house has a financial interest in the packing, processing, packaging, logistical and marketing sectors of the value chain. In this way, the grower gets direct access to the full value chain from the orchard to the supermarket buying his/her fruit.