A story of empowerment
Empowerment is not about ticking compliance boxes. It is about giving individuals opportunities to make their own decisions and put it into action. It is about giving people the chance to improve their own economic status and create a legacy for their children. APL supports its 5 shareholder companies in their sustainable empowerment projects. This site was created to showcase the empowerment initiatives driven and supported by APL and its 5 shareholders. May the journey of browsing around on our site be informative and encouraging - portraying a message of hope.
VALUE CHAIN BENEFITS
5 shareholder companies each hold 20% ownership in APL Cartons (Pty) Ltd. They are:
Ceres Fruit Growers (CFG)
Goede Hoop Citrus (GHC)
Sundays River Citrus Company (SRCC)
These shareholders are growers, packers and exporters of fresh fruit - citrus, apples and pears. With their linkages backward and forward into the agri and food value chain, they have a large social footprint and the potential to contribute greatly to empowerment and social upliftment in their sector and geographical areas.
Each shareholder company has a network of primary producers as their own shareholders and growers. Therefore they have linkages from the farmland and orchards right through to the markets and consumers on the other side. This economic model lends itself to sustainable transformation projects in different areas of the value chain.
Being mindful of our history of land dispossession, APL Cartons and its shareholders have undertaken to bring about transformation in land ownership patterns to increase black ownership of agricultural land. These pages aim to tell the stories of empowerment and upliftment that is part and parcel of the business of these grower-packer-exporter companies that have such a powerful impact on the fruit industry of South Africa.
By virtue of its footprint throughout the fruit value chain, APL enables the fruit growers, who are shareholders too, to farm more economically, leading to greater net farm income. A shareholder in any of the pack houses automatically benefits from the fact that the pack house has a financial interest in the packing, processing, packaging, logistical and marketing sectors of the value chain. In this way, the grower gets direct access to the full value chain from the orchard to the supermarket buying his/her fruit.
Number of land reform beneficiaries
Hectares of land empowered
Average black ownership of projects
Years since first project established
BEST MODELS FOR LAND REFORM, IN ORDER OF PREFERENCE:
Start a joint venture with employees on new land where the commercial farmer has shares in the new joint venture.
Employees buy land and start a new business. The commercial farmer is involved only in a mentoring capacity.
The commercial farmer sells shares in his / her current business to his employees.
The commercial farmer identifies land for a new venture with his/her employees. Government buys the land and leases it to the project.
Producers are willing to contribute financially to a new land reform project
COMBINED SOCIAL FOOTPRINT
Average permanent employees
Average seasonal employees
Producers contribute in the following manner:
Primary school: 12%
High school: 9%
Young adults: 15%
Retired citizens: 3%
Water, sanitation and housing
Clothing and sports clubs
Social workers, pre-school, creches
Bursaries for children; after school care
Feeding schemes, contribution to school fees, computer facilities
Possible projects for future collaboration:
Shared social workers
Shared community centres with clinic, aftercare and education
Cold rooms / cold storage
Please feel free to make contact with our Transformation desk should you have anything that you would like to discuss
Tel:+27 82 858 8656